Finding a good deal is all about competition. Prices go down when multiple companies sell the same thing. Whether it’s 
How to Sell a Blog
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Selling a blog is a difficult decision. And I often see people abandoning their blogs too hastily and ignoring their potential value. Even if your blog has not been monetized or you have little traffic, there might still be some value to that web property. Perhaps the domain is worth money. Perhaps you have a large archive of well-written articles. These things have a value whether you initially think so or not.
Although it can be daunting to sell a blog (or to buy a blog for that matter), it’s almost certainly a better option than letting your blog fade away without bringing you a dime in return.
Decisions, Decisions
First off, I urge you to take some time to sleep on it and consider keeping your blog. If you don’t have enough time to keep posting on a regular basis, just take a break for a few months and re-evaluate. Many people have a very personal relationship with their blogs and readers and once you sell your blog there’s no going back.
And if you’re selling your blog for another reason like it’s under-monetized or it doesn’t have enough traffic, consider what it would take to change that. You may be able to turn things around and make more money from ad dollars than you could in a sale.
Understand the Market
As with any type of negotiation, one of the main keys in successfully negotiating the a sale of a blog is knowing the market. Flippa is probably the biggest marketplace for buying and selling blogs and a great place to do your research. Browse through completed listings to get a feel for how much you can expect to earn in a sale.
There are certain parameters that can be helpful when you’re starting out to get a basic feel for the terrain. One is that the sale price is typically worth 18-24 times the monthly income of the blog. Other metrics used in evaluating the value of a blog include: pagerank, monthly revenue, monthly unique visitors, blog age, and % of search traffic. When selling, try to play up the metrics that are favorable to your blog and downplay the others.
Selling Your Blog
Before listing your blog, be sure to ask any bloggers you know if they might be interested. A lot of bloggers are trying to build up portfolios of similar blogs and buying one with existing content and subscribers is much easier than starting from scratch. If you can make a friendly deal with someone in your network that already values your work, you may get more money than listing your blog for strangers. Also, you may be able to work out a deal where you can stay on as a staff-writer if that interests you.
If you can’t find any takers, Flippa is probably your best best for listing your blog. Keep in mind though that they do have a $19 listing fee and take 5% of any successful sales.
Once you’re ready to sell, you’ll need to separate your emotions from the deal. The hours you spent fine tuning every post and toiling over the design mean little to a potential buyer. They are typically looking at your current statistics and how much money can be made. With that in mind, try to focus on the numbers and set realistic goals for how much your blog is worth.
Have you ever sold a blog? What is your advice for negotiating the sale of a blog?
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Why is it free? Because buying a car is something almost everyone has to do and I strongly believe the process is designed to confuse and take advantage of consumers. I'd like to level the playing field and give everyone a chance at a fair deal.
Man 5% is a huge amount if your selling a website for 20,000 usd. I was looking at the options I had for selling blog engage and I found a few cool sites. Not that I want to sell yet but I will eventually in the future. the site is growing so fast I can’t sell it now it’s increasing in value everyday we get new customers.
Great tips thanks for sharing it at blogengage
Brian, yeah 5% is a big chunk when you’re talking about a big deal. Of course, if you can’t find someone on your own, it may look much more reasonable.
Blogengage is a very cool site, keep it growing man!
I’ve never sold a blog, but as you know, I’ve been on the buying side a few times.
Your post is dead on. You mention the articles being worth something and I totally agree. I recently bought a site with almost no traffic, but it has some really solid articles so I was willing to do the deal. Granted, a site sold on content alone comes pretty cheap, I’d say 25-50% the price of paying a staff writer for fresh new content.
I haven’t bought or sold any blogs but I may in the future. Buying a stale blog that already has a good amount of quality content is a shortcut worth thinking about…especially if the price is as good as Tom implies
@Tom- Yeah, I agree, it can be quite a bit cheaper than a staff writer. I just wish I could work the same magic as you cranking up the traffic.
@MMG- You should dive in, blog buying and selling is a very interesting market….lot easier than real estate (and less of a nut required)!
Nice article Coach! I like your message about leaving the emotions out of it. Many bloggers probably poured a lot of blood, sweat, and tears in, which artificially inflates the blog’s value. It’s business so the buyer will only be looking at the bottom line!
Thanks Buck, I agree, when you put that much time into something it’s very emotional, but business is business!
Someone offered to buy mine and I said no way! Obviously there is some value to it if someone else wants to purchase it. Great tips — if I ever want to sell I’ll have to keep them in mind.
Great ideas. First time I’ve heard about Flippa. I plan on keeping my blog, but good explanation of blog selling options.
Looking to sell my blog I get 1000+ unique visitors a week and its about MMO Games it has a actual URL: GamerMage.com
I am willing to sell reasonably priced!
Please email me at Gregorym29@gmail.com with offers!
Thank you for your time,
Greg.