How to Defend Against 7 Sneaky Sales Tactics
Do You Dave Ramsey? is hosting our guest post today on How to Defend Against 7 Sneaky Sales Tactics. Here’s a teaser:
…Sales Tactic #5: Breaking down payments. To overcome the “I can’t afford it” objection, a salesman may break down a figure into daily amounts to minimize the appearance of the overall cost. You’ll notice this tactic used for big items like financing a car or a home mortgage. They may say something like, “you can afford an extra $100 a month…it comes to only $3 a day, same as a Starbucks coffee.” But that same $3 a day adds up to $1100 a year pretty quickly!
Defense: Never be conned into thinking about price in terms of payments. Always negotiate the total purchase price, payments are secondary.
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Hey Geoff, thanks for allowing me to host one of your articles. I think this is some great information you’re sharing.
Thanks!
Dave